Novecento® Midtown remains “Miami’s First and Only Steakhouse”.
It® Espresso Lounge offers its “convertible concept” daily as it tactfully transforms from an Espresso Bar serving sharable plate fare to a DJ-driven after-dark cocktail hotspot.
November 2014, MIAMI FLORIDA – The innovative minds behind Novecento® locations in Brickell, Key Biscayne and Aventura, have teamed up with entrepreneur Alejandro Ferllen to create a unique, dual-hospitality concept at Midtown Miami, opening in November 2014. Novecento® Midtown is an authentic, cosmopolitan Argentinian steakhouse, which resides adjacent to its café/bar sister property, it® Espresso Lounge. A new approach to the coffee break, it® Espresso Lounge features mixologist-designed cocktails, artisanal coffee and seasonal light bites. The lounge stylishly ushers day into night with sounds coming from its iconic 1959 Fiat® Cinquecento DJ booth.
Located directly on Buena Vista Avenue in the heart of Midtown Miami, and overlooking the central town-square fountain and it lush sculpture garden, Novecento Midtown spans 5,000 square feet of indoor and outdoor space that accommodates 200 guests.
Happy Hour takes place daily at both Novecento® Steakhouse and it® Lounge from 5-8 p.m. and features $5.00 beers, $5.00 Prosecco, $8.00 cocktails along with a selected menu priced at $3.00, $5.00 and $8.00. Additionally, it® Espresso Lounge will be offering a late night menu until 3:00 a.m.
It® Espresso Lounge becomes a delightful discovery of chic Italian lifestyle paired with Latin American flair. Its creative use of 5,000 square feet (both indoor and outdoor) comfortably accommodates 200 guests. The venue’s “convertible concept” is what takes it from artisanal espresso bar by day to mixologist cocktail lounge by night. The playful space features an original 1959 Fiat® Cinquecento that has been repurposed as an eye-catching DJ booth/car to be driven by both resident and guest DJ’s seven days a week; Backstage, a VIP area behind the Fiat®, offers 10 dedicated tables designed for bottle service or intimate cocktailing and an outdoor Grey Goose® bar. Boasting a different design vocabulary that’s “retro-chic” (sexy and feminine yet strong, unapologetically decadent and avant-garde). it® Espresso Lounge nods to 1960’s fashion. it® Espresso Lounge is Mr. Ferllen’s personal endeavor and something incredible he felt that he could bring to the Midtown area. Ferllen is the driving force behind the entire concept – décor direction, food & drink offerings, music programming and daily nightlife conversion – enlightened by his vast experience as the creative visionary behind Segafredo® and its locations in Brickell, Bal Harbour, Espanola Way and South Pointe.
“We are incredibly excited for Novecento® Midtown and it® Espresso Lounge to integrate with the most exciting neighborhoods in America. When we purchased this space over two years ago, we were confident there was an opportunity to not only bring a great steakhouse concept, but to also provide long-overdue entertainment and lifestyle programming to Midtown,” co-owner Alejandro Ferllen said. “Hector would have been absolutely overjoyed to see how special our Midtown location turned out.” (Mr. Ferllen’s last statement addresses the tragic passing of Hector Rolotti, founder and owner of Novecento®, who drowned during an annual spiritual retreat in India on March 22, 2014.)
Great food, conceived and executed by Chef Gabriel Medici, will be at the center of both Novecento® Midtown and it® Espresso Lounge. Novecento offerings include: Crimini Mushroom E Fontina with shallots, truffle oil, and parsley; Red Snapper Tiradito with red snapper yuzu-white soy, jalapeño tempura, and tortilla salt; Burrata Tropicale with fresh Burrata, heirloom tomatoes, mango, avocado and basil, and balsamic vinaigrette; Tortellini Di Zucca with butternut squash, truffled pinenuts, and mushrooms, as well as Scallops Black Risotto with seared scallops, black squid ink, and chives.
it® Espresso Lounge will offer scrumptious fare such as Grilled Octopus with Prosciutto Ham, Crab Cake with mango salsa, avocado and tomatillo sauce; Tuna & Avocado Tortillas with cherry tomatoes, caviar, aioli and avocado emulsion; Ravioli Porcini with truffle cream sauce, pine nuts and beech mushrooms and Pavlova Cake with merengue, Chantilly, a touch of dulce de leche and mixed berries for dessert.
Interior concepts were brought to life by design/building team Linus Ilario and Mark Diaz. www.linusdesign.com. The pair was responsible for the fabrication of the space’s custom elements, grandiose hexagon ceiling, original lighting design and metalwork bar displays. Ferllen has called upon Linus Design for nearly a decade beginning with Segafredo® Brickell and then continuing on with Segafredo® Bal Harbour, South Pointe and Espanola Way, along with Drexel Irish pub.
Novecento® was born in New York City’s Soho District in 1991 as a café located on West Broadway, serving excellent coffee and light fare. In 1994, the concept evolved into a restaurant bistro, with the expansion of its menu and integration of international wines and cocktails. Novecento® cuisine refines a co-existence of Argentine, Mediterranean and Pan-Latin cuisines heightened by French techniques – perhaps best called “Nuevo Bistro” – featuring both traditional dishes and healthy options. Through expansion into some of the world’s most cosmopolitan neighborhoods, Novecento® currently operates 15 restaurants throughout Argentina, Uruguay, Mexico, and the USA.
About Alejandro Ferllen
Alejandro Ferllen spearheads Ferllen Enterprises®. His savvy style and straightforward philosophy have pioneered many successful businesses in both the United States and Latin America, including Segafredo® locations in Brickell and Bal Harbour along with Spazio Nero and several additional venues in Miami. Alejandro’s vision has been to make entertainment inevitable, close to a basic necessity, while always bringing something new to the landscape. Ferllen Enterprises® is the mother company of Ferllen Winery®, Ferllen Productions® and Ferllen Clubs & Restaurant Group which encompasses cuisine, nightlife, entertainment and production. Alejandro Ferllen’s creations reflect luxury living in every aspect.